Vulcun offers the largest prize pools in Fantasy eSports today, allowing gamers to support their favorite pro players and win hundreds of thousands in real money each season. The service is trusted by dozens of Pro players such as Voyboy, Imaqtpie, MandatoryCloud, Westrice and others.

The Challenge

Create a supply recruitment, bizdev and reporting pipeline in conjunction with founders for the software monetization space. The original mission was to pair their mobile app installs with JavaScript monetization providers. The company pivoted a few times to focus on the live streaming gaming space, now branded as StreamLabs.

The Solution

Provide bizdev criteria for deals, qualification metrics, program details and monetization program collateral and marketing material in order to recruit the world’s largest software development platform to drive mobile app installs from JavaScript injections. Complete delivery of go to market and sales strategy.


Corporate Rebranding


Website Redesign


Publisher Conversions


Mobile App IR

Go To Market Launch & Scale

Mobile Installs

The solution was paired with JavaScript injectors to drive mobile installs at scale for demand partners (Zynga, Zoosk, etc.)

Rebuilt From the Inside Out

Creation of a brand new go to market strategy, sales operation and business development flow.

Market Share Dominance

The company quickly led captured the JavaScript to mobile install category, until they pivoted.
  • Biz & Marketing Strategy 80% 80%
  • Go To Market 50% 50%
  • Business Development 75% 75%
  • KPI Planning 60% 60%

The Results Were Amazing

Market penetration, as expected was a success. Between our extensive Rolodex, experience in channel development and sales operations standard the company captured a dominant position in the market. They ultimately pivoted as Google Play Store technology became a blocker for scaling.

We Rethought Everything

Complete Corporate Identity

Interested In Working With Us?