Online Business Marketing Strategy
Your business is up and running but you suspect it can do better.
Well, we know it can.
iLeviathan has seen them all: start-up companies, large corporations, mom and pop shops and educational establishments.
They can all do better. Our strategic audit goes deep into your business and identifies your key performance indicators (KPIs). We emerge with a strategic detailed plan for your business that you can then execute or hand it right back to us to get it done.
It is up for the client to explain to us what their objective is, and in that context what constraints they are working with. Not all objectives are realistic and not all budgets can get the job done. We will be honest with you and let you know if you are spot on correct, or are way off the mark with your goals.
After we establish the objective of the project, we do some scouting to see who you will be competing with. Based on what the competition is doing we can go ahead and propose some best practices: a positioning statement, features and distribution strategy to meet your goal which keeping you apart from competition.
The positioning statement sets the core of what your project is about. We aim for it to be 160 characters long so it can fit in a tweet. Our philosophy is: if it can’t fit in 160 characters, you don’t know what you’re doing. Example: “iLeviathan is an agency that plans, builds, tests and scales online businesses for startups on Elance”. Any doubt what we do?
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