The process of improving the path from landing to conversion to get more leads / signups / customers.
Examples: Split & multivariate testing, click-through-rate improvements, purchase-process simplification, etc.
Tweets :-)
- Guest post on http://t.co/398r8Dee: http://t.co/jG0IK5ea 2012/01/05
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Guest post on http://t.co/398r8Dee: http://t.co/jG0IK5ea — ileviathan